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What's a Trend?


“Trend is a dirty word”


In reality, a trend for us is the change in behavior in a particular direction over time. Let’s explore some common misconceptions about trends:


  • Not all trends are relevant to your business.

  • A trend identified in X region is not necessarily influential in another region.

  • Trends cannot be predicted. In fact, there are social cues that point the direction in which X will develop in, we have to know how to read the signs!



Trends are helpful tools that can help entrepreneurs navigate the future ahead. The goal is to learn to recognize the driving factors that can lead to anticipate change so we can later adjust the strategic goals to implement in the business.


Are you up to date with the changes that can affect your business? Schedule an appointment with us and we will help you navigate the future. Let's build it together!




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