Pantone Color of the year 2022
Pantone Color Institute is Pantone's business unit responsible for highlighting key seasonal runway colors, selecting the Pantone Color of the Year, forecasting global color trends and advising companies on color for product development and visual brand identity.
The Pantone Color of the Year selection process involves in-depth research and trend analysis. Each year's final selection, Pantone's color experts at the Pantone Color Institute thoroughly analyze the marketplace for new influences. These include new technologies, materials, textures and effects that affect color, the entertainment industry, movies in the making, traveling art collections, new artists, fashion, all areas of design, popular tourist destinations and new lifestyles, gaming and entertainment trends, & socio-economic conditions…
For the first time this year, the brand decided to create a new shade that wasn't already in its existing catalogue of colors. The company blended blue tones with a violet-red that resulted in a periwinkle shade of blue: PANTONE 17-3938 Very Peri, indicative of the current physical and digital landscape.The purple hue was informed by the rise of the metaverse, as well as the impact of coronavirus lockdowns. It shows a cheerful, lively attitude and a dynamic presence that stimulates the courage to create & imaginative expression.
"The creation of a new color for the first time in the history of our Pantone Color of the Year educational color program is a reflection of a process of innovation and transformation worldwide. As society recognizes colors as a fundamental form of communication and a way to express, capture, connect and influence ideas and emotions, this new complex blue shade fused with a purplish red highlights the range of possibilities before us" stated Laurie Pressman, Vice President of the Pantone Color Institute.
Do you think Very Peri is a symbol of the global zeitgeist?