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  • Ana Mercedes

2021 Trending Aesthetics

As the year comes to an end, let’s look back at some trending aesthetics…


👛 Y2K

The noughties fever is making its way into the zeitgeist again! It was first ignited by Gen Z on TikTok. Soon after, we saw the aesthetic pop up on the runways too, as we have seen in some of Blumarine’s collections. For this aesthetic think corsets, low-rise jeans, ruffled hems & micro-minis.



🥥 Coconut Girl

This aesthetic is fueled by “post-pandemic” optimism, following a year in lockdown customers were yearning for a vacation. The apparel includes styles from the noughties like halter tops, crochet, hawaiian shirts complemented with playful accessories such as bucket hats & puka shell jewelry. It features bright colors as well as Hawaiian-inspired floral prints (such as frangipanis and hibiscuses) & surfer culture.



🐎 Western

The Wild West has infiltrated the fashion industry! Materials are at the core of this aesthetic including denim, suede, & (faux) leather. The style includes western shirting, cozy fabrics & fringe along with cowboy boots & hats. For the bold customers cow prints and rodeo graphics can be included in the assortment—consider including animal prints in swimwear as well.



🏔 Cabincore

The pandemic accelerated our need for the outdoors. A cabin rental is the perfect escape to unplug & enjoy nature! This aesthetic is warm, cozy, and practical. Comfort is key, resulting in including elastic waist & oversized silhouettes. Apparel includes cozy sweaters, flannel, corduroy, denim overalls paired with cozy socks and boots fit for outdoor activities.


These are only a couple of trends that gained traction in 2021…Stay tuned for more!🔍


Which one was your favorite? Let us know in the comments below 👇🏻



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